The steps to creating a Pinterest business account are very easy, but there are a few areas that need some extra attention. Just follow these steps:
How to create and optimize a Pinterest business account
1. Create the account
First, create a business Pinterest account, which gives you access to business-focused features like follower analytics, advertising, and more. You can also convert an existing Pinterest account into a business account to take advantage of these features.
Why is Pinterest an impactful force in social media marketing?
Pinterest has 250 million users as of April 2019. This is just a sliver of the audience that platforms like Facebook (2.3 billion users), YouTube (1.9 billion), or Instagram (1 billion) are able to conjure up. Some marketers assume that, because of its size, Pinterest isn’t worth the effort.
Fewer users, however, means less competition. And that makes it is far easier to have your messages stand out on Pinterest than other platforms—especially if they’re crafted well.
The Pinterest audience is also very unique. According to the social media site, their platform caters well to women in the United States, particularly millennials and moms.
Their stats show that:
- Seven in 10 millennial women are using Pinterest
- Eight in 10 women ages 22 to 54 with high incomes will use Pinterest, even over Twitter, Instagram, and Snapchat
- Pinterest reaches 70% of moms and a third of dads in the U.S.
These are impressive numbers for these specific demographics. If you’re marketing to moms and millennial women, this is an inescapably powerful tool to reach those audiences! (Oh, and dads, too.)
The visual DIY-focused content that many Pinterest users post is easy for businesses to reproduce in their own Pinterest content strategies.
A quick overview of Pinterest
Pinterest uses some platform-specific jargon and features that you may not be familiar with. If this is your first time using the site, here’s a very quick break down of a couple of terms:
Pins: When a user saves something that they’ve found on Pinterest or the web, it becomes a “pin.” Each pin is attached to the original source via a link. Thus, linking your Pinterest content to your website can produce great referral traffic.
Boards: Boards helps pinners (Pinterest users) keep their pins organized. When a pin is saved, the user can choose what board they’d like to pin it on. With your Pinterest business account, you’ll also make boards that include lots of interesting pinned images and graphics. pinners can choose to follow your entire account or a specific board that they like.
This initial account creation step will ask for basic information about your business. You’ll supply an email and password for your account, tell Pinterest the name of the business, select a category that your business falls under, and provide your business’s website address. (This last step is optional.)
When prompted, select some topics that describe the types of content that you want to post. Don’t be afraid to choose more than one category, as this can help users better understand your profile as well as find your content.
2. Finish your profile
Now that you have the foundation of your profile, you’ll need to add some information. When you find your Pinterest account settings, you’ll be able to complete the areas that are still blank.
Profile image: The best image you can choose is a picture of your business’s logo. This will appear next to your profile and alongside pins that users pull from your website or boards. The optimal image size is 165 x 165 pixels.
Username: Ideally, your username will be the same as your business name, but it’s possible that another business or user already claimed that username. The username will be used in the link to your Pinterest account (pinterest.com/username), so it’s very important to pick something short and immediately recognizable as your business or brand.
Location: It’s best to include both the city and state because pins can be geotargeted. People can search for pins based on certain areas, and you want your pins to populate for the area you’re in.
About you: This is the section that you’ll want to spend a little extra time on. Pinterest limits users, even business users, to only 160 characters for their “About” section. This gives you 2 to 3 short sentences to explain your business, what you offer, and what pinners can expect from your account.
3. Claim your website and social media accounts
Did you know that you can extract value from Pinterest before you even create your first post?
In fact, you may already have users pinning content from your website or other social media accounts! To find out, you need to confirm that you’re the owner of your website. Pinterest will ask that you copy and paste some text into the HTML of your website’s index page.
If you need help claiming your website and pasting the text, Pinterest offers this great resource.
Once the platform verifies that you’ve done this, you can begin seeing what people have pinned from your website. Your Pinterest logo and account will also appear next to these pins. This is a great first step in growing your reach on Pinterest.
You can also claim your Instagram, Etsy, and YouTube accounts, which will further add to the impact and reach of your Pinterest efforts—and help connect all of your social media experiences together.
Pinterest is the visual discovery engine. It is where you find and do what you love. With Pinterest, you can discover useful and relevant things that inspire you to do stuff.
It all started in 2010 when three entrepreneurs came together. Their goal was simple: to create something they thought was useful and that a few other people would find useful, too.
It began as a tool to help people collect the things they were passionate about online. But it soon became apparent that the real joy was getting inspired by what other people shared and applying that inspiration to their own lives.
Pinners began using the platform to answer everyday questions like “What should I cook?” and “What should I wear?” They also used it for epic goals like getting a tattoo or building motorcycles. Whatever the interest, people have told us that life gets a little bit better when they can use these ideas to make more of their moments.
Today, more than 400 million people come to the platform every month to explore and experience more than 240 billion ideas that have been saved. We’re proud to help people discover and do what they love. And the really exciting part is that we are just getting started.
Our headquarters are in San Francisco, CA. We have over 2,200 employees in offices across the globe, including in Atlanta, Berlin, Chicago, Detroit, Dublin, London, Los Angeles, New York, Portland, Paris, Sao Paulo, Seattle and Tokyo.
About Pinterest, Inc.
Pinterest helps its users to discover and do what they love–including recipes, arts and crafts, clothing, and home projects. The Pinterest site and app allows users to save and post images on different boards, categorized and curated to each user’s individual tastes. Users can also follow boards created by other users, and re-post (or “pin”) items to their own boards.
The company shares many of the hallmarks of a successful startup: it was launched in 2009 and run out of an apartment until 2011 by founder Ben Silbermann, before achieving stratospheric success later that year. To date, the site has more than 150 million monthly users, and has more than than 1,000 employees.
The fastest growing social network in 2012 was by far Pinterest, with a year over year growth of a staggering 1047% according to a report by Nielsen. This makes it the fastest growing social network ever in terms of increase in audience and time spent on the site. Whether you use Pinterest for your own personal entertainment or for business, Pinterest is definitely a site you should add to your favorites. In this article, you will get a quick overview of what Pinterest is and how it’s being used.
What is Pinterest?
Pinterest is an online site where you can save (pin) and organize images and videos into different groupings called boards. You can upload images and videos yourself, or you can add images and videos that you’ve found on other websites. You can also “re-pin” pictures and videos that other people have added to their Pinterest boards.
Whether you are a sole trader or a big business, Search Engine Optimisation can boost traffic to your website. Our SEO services allow you to drive high quality, high intent traffic to your website!
With the massive increase in time spent online, there is now more opportunity to increase your search ranking than ever. A focus on organic can help you achieve results with a lower cost. Instead of you pushing your product or service using mass advertising, have prospective customers come to you!
It’s time to step up your social media strategy and start using Pinterest for business!
Why? Because this substantially un-tapped social resource could be the perfect place for you to showcase your brand and business to an engaged, niche marketplace that’s ready to spend.
There are over 200 million monthly Pinterest users worldwide, all seeking and sharing helpful, inspiring ideas on the platform.
Using Pinterest for business is perfect for showcasing products and services as Pinterest often acts as an information resource for so many users preparing to make a purchase.
With 40% of Pinterest users having a household income of $100k+, there’s a huge audience with a strong spending power just waiting to be introduced to your business!
Ready to get started? Here’s how to use Pinterest for business:
Work here? Get a FREE Employer Account
- Headquarters:San Francisco, CA
- Size:1001 to 5000 Employees
- Type:Company – Public (PINS)
- Revenue:$100 to $500 million (USD)
Competitors: UNKNOWNPinterest’s mission is to bring everyone the inspiration to create a life they love. It’s the biggest dataset of ideas ever assembled, with over 300 billion recipes, home hacks, style inspiration and other ideas to try. More than 475 million people around the world use Pinterest … Read moreMission: Our mission is to bring everyone the inspiration to create a life they love.
How to Use Pinterest for Business: 8 Strategies You Need to Know
Pinterest is way more than “just” a social network. It’s a visual search engine and productivity tool, too. Find out how to use Pinterest for business now.
Pinterest is one of the world’s leading platforms for sharing ideas and finding inspiration.
Over 200 million people flock to the social network each month to discover new products, recipes, destinations, articles, influencers, and so much more.
But Pinterest isn’t just for individual users like you and me.
It also represents a huge opportunity for businesses and brands looking to build an engaged audience and drive valuable traffic to their website:
- More than 52% of Pinterest users report that Pinterest helps them find items to buy; and
- 61% say they’ve discovered new brands and products from Promoted Pins.
Today, we’re excited to share with you exactly how to use Pinterest for business.
During an exclusive Facebook Live event with the Pinterest team, we learned more than 100 insider strategies and this article contains the very best of those ideas.
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